Black-Eyed Susan

About this plant

Rudbeckia hirta, commonly known as Black-Eyed Susan, is a quintessential American wildflower celebrated for its striking golden-yellow daisy-like flowers with distinctive dark brown centers. These cheerful blooms create a spectacular display from summer through fall, adding a burst of color to any landscape. Its rugged beauty and prolific flowering make it a staple in cottage gardens, wildflower meadows, and sunny borders. Beyond its aesthetic appeal, the Black-Eyed Susan is a magnet for pollinators, attracting butterflies and bees to your garden. Its seeds also provide a valuable food source for birds, particularly finches, in the late season. This hardy and adaptable perennial is an excellent choice for gardeners seeking a low-maintenance yet high-impact plant. Thriving in full sun and a variety of soil conditions, Rudbeckia hirta is an exceptional choice for adding long-lasting color and ecological benefits to your outdoor space. Plant in masses for a breathtaking effect or incorporate into mixed perennial borders for continuous bloom.

Care & maintenance

Easily grown in average, medium moisture, well-drained soils in full sun. Drought tolerant once established. Deadhead spent flowers to encourage continuous blooming and prevent self-seeding if desired. Can be divided in spring or fall if clumps become too crowded. Generally pest and disease free.