Coneflower

About this plant

Echinacea purpurea 'PowWow Wild Berry' is a stunning cultivar celebrated for its intense, long-lasting magenta-pink flowers. These well-branched plants produce an abundance of cheerful, daisy-like blooms from early summer until the first frosts, providing a brilliant splash of color in any garden. Its compact and uniform growth habit makes 'PowWow Wild Berry' an excellent choice for borders, containers, mass plantings, or adding reliable beauty to perennial beds. The sturdy petals surround a prominent dark cone, creating a classic coneflower silhouette that stands out in the landscape. Beyond its undeniable beauty, this coneflower is a magnet for beneficial insects, butterflies, and hummingbirds, making it an invaluable addition to pollinator gardens. It's also remarkably low-maintenance and drought-tolerant once established, thriving with minimal fuss.

Care & maintenance

Easily grown in average, medium moisture, well-drained soils. Deadhead spent flowers to encourage reblooming and maintain a tidy appearance. Divide clumps every 3-4 years in spring or fall to maintain vigor. Tolerant of heat, humidity, and drought.