Coneflower

About this plant

Echinacea purpurea 'PowWow White' delivers a stunning display of pure white, daisy-like flowers with prominent central cones, blooming prolifically from early summer through fall. This award-winning coneflower is celebrated for its compact, well-branched habit and exceptional flower power, making it a stellar choice for borders, mass plantings, and container gardens. Beyond its undeniable beauty, 'PowWow White' is remarkably resilient. It thrives in a variety of conditions, tolerates heat and humidity, and is naturally deer resistant, ensuring a long season of enjoyment with minimal effort. Its sturdy stems make it an excellent cut flower, bringing its refreshing charm indoors. Attracting butterflies and other beneficial pollinators, this coneflower not only brightens your garden but also supports local ecosystems. Its drought tolerance once established makes it a sustainable and low-maintenance option for any landscape.

Installation timing

When we're in season, outside of the winter months, our goal is to get your plants installed within about two weeks. That window gives us enough time to secure your plants from our supplier and find a spot on the schedule. Throughout the process we stay in touch through notifications and your existing client portal on the main A Cut Above website, which is separate from this landscaping plants shop.

Care & maintenance

Plant in well-drained soil. Deadhead spent blooms to encourage continuous flowering. Divide clumps every 3-4 years in spring to maintain vigor. Fertilize sparingly if desired.

Watering suggestions

Proper watering is the single most important factor in your plant's survival after installation. Newly installed plants have a limited root system and rely on you for consistent moisture while they establish.

• First 2 weeks: Water deeply every day (or every other day in cooler, wet weather), soaking the root ball and surrounding soil.
• Weeks 3–12: Water deeply 2–3 times per week, adjusting for rain, heat, and soil drainage.
• After establishment: Water deeply about once a week during the growing season, and more often in extreme heat or drought.
• How to check: Stick a finger 2–3 inches into the soil near the roots — if it's dry, it's time to water. Deep, less-frequent watering encourages strong roots; shallow daily sprinkles do not.
• Avoid: Overwatering (soggy, waterlogged soil) is just as harmful as underwatering and can drown roots.

Watering needs vary by plant, season, soil, and exposure. Because proper watering is the customer's responsibility after installation, please make sure you understand and can follow these suggestions before ordering.

Good to know: plants and trees purchased from and installed by A Cut Above include a one-year limited warranty from the date of installation. Because plant survival depends heavily on proper watering and care after installation, losses caused by improper care, neglect, animal or chemical damage, or extreme weather are not covered, and we must be given the chance to inspect a struggling plant before it's removed or replaced. Coverage is one replacement per plant. Read our warranty info.