Purple Coneflower

About this plant

Echinacea purpurea 'Magnus' stands out with its exceptionally large, non-drooping petals that radiate outward like a beautiful sun. This award-winning cultivar offers a spectacular show of rich magenta-purple flowers from early summer well into fall, providing continuous color and attracting an array of beneficial pollinators to your garden. Beyond its stunning aesthetic appeal, 'Magnus' is remarkably robust and low-maintenance. Its strong stems ensure the blooms stand tall, even in less-than-ideal weather conditions, making it an excellent choice for borders, mass plantings, or as a vibrant accent in a cottage garden. This perennial is not only a visual delight but also a workhorse in the landscape, adding both beauty and ecological value with minimal fuss, thriving in a variety of conditions once established.

Installation timing

When we're in season, outside of the winter months, our goal is to get your plants installed within about two weeks. That window gives us enough time to secure your plants from our supplier and find a spot on the schedule. Throughout the process we stay in touch through notifications and your existing client portal on the main A Cut Above website, which is separate from this landscaping plants shop.

Care & maintenance

Easily grown in average, medium moisture, well-drained soils. Drought tolerant once established. Deadhead spent flowers to encourage new blooms, though leaving some seed heads can provide winter interest and food for birds. Divide clumps every 3-4 years in spring or fall if they become overcrowded.

Watering suggestions

Proper watering is the single most important factor in your plant's survival after installation. Newly installed plants have a limited root system and rely on you for consistent moisture while they establish.

• First 2 weeks: Water deeply every day (or every other day in cooler, wet weather), soaking the root ball and surrounding soil.
• Weeks 3–12: Water deeply 2–3 times per week, adjusting for rain, heat, and soil drainage.
• After establishment: Water deeply about once a week during the growing season, and more often in extreme heat or drought.
• How to check: Stick a finger 2–3 inches into the soil near the roots — if it's dry, it's time to water. Deep, less-frequent watering encourages strong roots; shallow daily sprinkles do not.
• Avoid: Overwatering (soggy, waterlogged soil) is just as harmful as underwatering and can drown roots.

Watering needs vary by plant, season, soil, and exposure. Because proper watering is the customer's responsibility after installation, please make sure you understand and can follow these suggestions before ordering.

Good to know: plants and trees purchased from and installed by A Cut Above include a one-year limited warranty from the date of installation. Because plant survival depends heavily on proper watering and care after installation, losses caused by improper care, neglect, animal or chemical damage, or extreme weather are not covered, and we must be given the chance to inspect a struggling plant before it's removed or replaced. Coverage is one replacement per plant. Read our warranty info.