Purple Coneflower

About this plant

Echinacea purpurea 'Magnus' stands out with its exceptionally large, non-drooping petals that radiate outward like a beautiful sun. This award-winning cultivar offers a spectacular show of rich magenta-purple flowers from early summer well into fall, providing continuous color and attracting an array of beneficial pollinators to your garden. Beyond its stunning aesthetic appeal, 'Magnus' is remarkably robust and low-maintenance. Its strong stems ensure the blooms stand tall, even in less-than-ideal weather conditions, making it an excellent choice for borders, mass plantings, or as a vibrant accent in a cottage garden. This perennial is not only a visual delight but also a workhorse in the landscape, adding both beauty and ecological value with minimal fuss, thriving in a variety of conditions once established.

Care & maintenance

Easily grown in average, medium moisture, well-drained soils. Drought tolerant once established. Deadhead spent flowers to encourage new blooms, though leaving some seed heads can provide winter interest and food for birds. Divide clumps every 3-4 years in spring or fall if they become overcrowded.