Issai Purple Pride Beautyberry
Callicarpa Dichotoma Issai Purple Pride
Vibrant purple berries adorn this captivating shrub, offering multi-season interest and attracting beneficial wildlife.
Size
Installation
About this plant
Issai Purple Pride Beautyberry is a standout deciduous shrub renowned for its spectacular autumn display of iridescent purple fruit. These vivid berries cling to the branches long after the leaves have fallen, providing exceptional visual interest throughout the late fall and early winter months, making it a garden showstopper. Beyond its stunning berries, 'Issai Purple Pride' also boasts delicate pinkish-purple flowers in mid-summer, which are highly attractive to pollinators. The arching stems and fine-textured foliage provide an elegant, mounding habit that fits beautifully into borders, mass plantings, or as a specimen plant. Easy to grow and maintain, this Beautyberry cultivar offers a delightful blend of ornamental beauty and ecological benefit, thriving in a variety of garden settings. Its unique berry coloration truly sets it apart.
Care & maintenance
Requires minimal pruning to maintain shape and encourage new growth. Prune in late winter or early spring before new growth emerges. Can be cut back hard for rejuvenation every few years. Fertilize annually in spring with a balanced slow-release fertilizer.
Quick facts
- Type
- shrub
- Mature height
- 4-6 ft
- Mature width
- 4-6 ft
- Sun
- Full sun to partial shade
- Water
- Medium; prefers consistently moist, well-drained soil but is tolerant of some drought once established.
- Growth rate
- Medium